Last updated: 25 July 2026
This policy explains what personal information The Den Gym L.L.C. collects, why we collect it, who we share it with, and what you can do about it. It applies to thedendxb.com and to the services we provide from our facility in Motor City, Dubai.
We are the data controller. If you want to reach us about anything in this policy, email customercare@thedendxb.com or message us on WhatsApp at +971 58 593 2324.
What we collect
When you enquire, book a trial or take up an offer. Your name, email address, phone or WhatsApp number, and anything else you choose to tell us about your training goals or health.
When you become a member. Your contact details, membership type, class bookings and attendance history, payment records, and any freeze or cancellation requests. Emergency contact details and any health information you give us so our coaches can train you safely.
When you apply for a job. Your name, email, WhatsApp number, location, years of experience, certifications, employment background, portfolio links, availability and expected start date. We keep applications for twelve months so we can come back to you if something suitable opens up, unless you ask us to delete them sooner.
When you enquire about owning a branch. Your contact details and whatever business background you share with us.
When you use the website. Standard technical information including IP address, browser type, device type, pages visited and how you arrived. This is aggregated traffic data, not a profile of you personally.
Photography and video. We film and photograph in the gym, at events and at Saturday Throwdowns, and we use that content on our website and social channels. If you would rather not appear, tell any coach and we will respect it.
Why we collect it
- To deliver the service you signed up for: bookings, classes, coaching and access to the facility
- To take payment and keep accurate financial records
- To keep you safe while training, which is why we ask about injuries and health conditions
- To answer your questions and follow up on enquiries and trials
- To assess job applications
- To understand how the website is used so we can improve it
- To send you news, offers and community updates, only where you have agreed to receive them
You can opt out of marketing at any time by using the unsubscribe link in any email or by telling us directly. Opting out of marketing does not affect messages we need to send you about your membership.
Who we share it with
We do not sell your personal information. We share it only with the providers we need to run the business:
- Mindbody handles class bookings, membership management and payments. When you book or pay, your information is processed on their platform under their own privacy terms.
- Payment providers process your card details directly. We never see or store full card numbers.
- Automattic and Jetpack provide website analytics and security.
- Our hosting and content delivery providers store and serve the website.
- Meta, through WhatsApp, Facebook and Instagram, where you contact us on those channels.
- Google Maps when you use the map link to find us.
We may also disclose information where the law requires it, or where it is necessary to protect the safety of our members and staff.
Some of these providers operate outside the UAE, which means your information may be transferred and stored abroad. We only work with providers who commit to protecting it to an appropriate standard.
Cookies
We use cookies for the site to function, to remember your preferences, and to measure traffic. When you first visit, you are asked what you consent to, and you can change that choice at any time through the cookie settings on the site. Blocking non-essential cookies will not stop you using the website.
How long we keep it
Membership and payment records are kept for as long as you are a member and afterwards for the period required by UAE accounting and tax rules. Enquiries and trial signups that do not convert are kept for twenty-four months. Job applications are kept for twelve months. Anything we no longer have a reason to hold is deleted.
Your rights
Under UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data, you have the right to:
- Ask what personal information we hold about you and receive a copy
- Have inaccurate information corrected
- Ask us to delete information we no longer need to hold
- Withdraw consent where our use of your information relies on it
- Object to your information being used for direct marketing
- Ask us to restrict how we use your information while a dispute is resolved
Email customercare@thedendxb.com and we will respond within thirty days. There is no charge for a reasonable request.
Keeping it secure
The website runs over an encrypted connection. Access to member records is restricted to staff who need it to do their jobs. Payments are handled by specialist providers rather than by us. No system is perfect, but if a breach ever put your information at meaningful risk, we would tell you and the relevant authority.
Children
Our services are intended for adults. Where a member is under eighteen, we require consent from a parent or guardian before collecting their information.
Changes to this policy
If we change how we handle personal information, we will update this page and change the date at the top. Where a change is significant, we will tell members directly.
Complaints
If you are unhappy with how we have handled your information, contact us first at customercare@thedendxb.com and we will try to put it right. You also have the right to raise the matter with the UAE Data Office.
The Den Gym L.L.C., Motor City, Dubai, United Arab Emirates.